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Ford Motor Company Reports Record Revenue Amidst Challenges

October 23, 2025

Highlights

  • Revenue: $50.5 billion (Record)
  • Adjusted EBIT: $2.6 billion
  • Ford Pro Revenue: $17.4 billion, EBIT: $2 billion with double-digit margins
  • Total company adjusted free cash flow: $4.3 billion in Q3, $5.7 billion YTD
  • Model e EBIT losses increased significantly

Ford Motor Company has released its third quarter 2025 earnings, showcasing impressive financial performance despite some notable challenges. A standout highlight from the report was a record quarterly revenue of $50.5 billion, accompanied by an adjusted EBIT of $2.6 billion. These results are a testament to the company's resilient operations and strategic planning.

Strong Performance in Ford Pro

Ford Pro, the commercial vehicle division, demonstrated robust results with revenues reaching $17.4 billion and an EBIT of $2 billion, both up significantly. The division's success is attributed to its diversified vehicle lineup and enhanced service offerings, establishing itself as a significant contributor to Ford's profitability with sustained double-digit margins. The division’s strategic dealer network expansion and growth in software subscriptions further solidify its competitive advantage.

Financial Flexibility and Cost Management

Ford’s financial position remains strong with total company adjusted free cash flow of $4.3 billion for the quarter and $5.7 billion year-to-date. The company ended the quarter with nearly $33 billion in cash and $54 billion in liquidity. This strong liquidity position allows Ford to maintain strategic flexibility and a disciplined approach to capital allocation, even as it navigates industry headwinds such as the impact of recent tariffs.

Challenges in Model e Division

Despite the overall strong financial performance, Ford's Model e segment reported increased losses. Efforts are ongoing to address the challenges in this division, particularly with the emphasis on the cost-reduction strategies and investment in next-generation vehicles. The division remains a focal point for Ford as it works to adapt to evolving market conditions and customer demands in the EV segment.

Ford’s earnings release indicates a company that is navigating a challenging landscape with strategic acumen, balancing strong financial performance with strategic adjustments required in today's dynamic automotive industry.