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General Motors: A Resilient Quarter Amid Economic Challenges

May 5, 2025

Highlights

  • Revenue: $44 billion (+2% YoY)
  • EBIT adjusted: $3.5 billion (7.9% margin)
  • EPS diluted adjusted: $2.78
  • US market share: 17.2% (+2 percentage points)
  • US EV market share: 12% in March
  • Sales growth in US: +17% YoY

General Motors (GM) has demonstrated resilience in the first quarter of 2025, delivering a solid performance amidst the challenges posed by evolving trade policies and the global economic landscape.

Steady Financial Performance

GM's robust financial performance in the first quarter of 2025 is highlighted by a revenue increase to $44 billion, marking a 2% year-over-year growth. Despite facing the headwinds of tariff impacts and cost pressures, GM's disciplined approach to market strategy and strong demand for both its traditional and electric vehicles allowed the company to achieve $3.5 billion in EBIT adjusted, with a favorable EBIT adjusted margin of 7.9%. Additionally, diluted EPS adjusted landed at $2.78, further solidifying the company's financial position.

U.S. Market Leadership and Strong EV Trajectory

GM expanded its U.S. market share to 17.2%, a significant two-percentage-point jump from the previous year. This gain is a testament to the robust demand for GM's diverse vehicle lineup, which includes popular models like the Chevrolet Traverse and Cadillac Escalade. Moreover, GM's steadfast commitment to electric vehicles (EVs) has been fruitful, with the automaker solidifying its position as the second-largest EV seller in the U.S. in March, capturing 12% of the market. Sales of GM's EVs experienced a notable 90% year-over-year growth despite the challenges of the broader automotive market.

Strategic Supply Chain Adjustments

Amid intensified trade policies, GM has effectively adjusted its operations to optimize its supply chain and mitigate tariff impacts. The automaker has increased its U.S. content in assembled vehicles to exceed 80% USMCA compliance, reduced dependency on Chinese direct material spend to below 3%, and amplified manufacturing capabilities in the U.S., particularly in battery cell production. These strategic moves ensure GM remains adaptable in an evolving economic environment and reinforce its long-term competitive advantage.

Continued Focus on Innovation

GM continues to innovate aggressively, enhancing its vehicle technology with advancements like its industry-leading Super Cruise driver assistance system. The company expanded its fleet of Super Cruise-equipped vehicles by 230,000 units year-over-year, underscoring its commitment to delivering state-of-the-art driver-assist features that enhance safety and customer satisfaction.

In summary, GM's first quarter paints a picture of thoughtful navigation through complex economic changes. The company's strategic initiatives, robust market presence, and commitment to innovation all suggest a resilient foundational base for future challenges.